Settlement Area Branding | Municipality of Brockton

In 2018, the Municipality of Brockton launched its current brand, logo, and accompanying design guidelines. Since then, this branding has been applied across various platforms, including municipal letterhead, reports, public buildings, signage, and more. As part of this initiative, Walkerton developed its own sub-brand tailored to its Community Improvement Area. Consequently, Walkerton’s logo is also featured in numerous public-facing elements throughout the town.

In early 2025, members of the Cargill business community approached municipal staff to express interest in developing a similar sub-brand for Cargill. A key motivator for this request is a requirement under the Spruce the Bruce program that each settlement area must have a defined community brand and associated guidelines to be eligible for certain grants. In response, Brockton Council has approved the development of sub-brands for Cargill, Chepstow, and Elmwood.

As part of Brockton’s ongoing Settlement Area Branding Project, new logos have been selected for the hamlets of Cargill, Chepstow, and Elmwood. These designs aim to capture and celebrate the unique character and identity of each community.

The selection process included two rounds of public voting held throughout the spring and summer. Based on community feedback and participation, Brockton Council officially approved the winning logos at its meeting on August 12, 2025.

All feedback, votes, and comments submitted prior to the deadline were reviewed and shared with Council to help inform the final decision.

The next phase of the project will focus on developing branding guidelines to support the consistent and effective use of these new logos.

Thank you to everyone who participated and contributed your voice. Your input plays an important role in shaping the visual identity of Brockton’s communities for years to come.

We encourage you to share this consultation opportunity with others in the community. Our goal is to develop branding that reflects the unique identity of each settlement area while aligning with Brockton’s overarching brand strategy. The selected logos will be incorporated into a branding toolkit designed to balance individuality with a unified municipal presence.

Ultimately, these community brands aim to communicate the area’s heritage, vision, and character to both residents and visitors. When applied to streetscapes and public spaces, they will help create a strong sense of place and reinforce community pride.

Thank you for your time and participation.

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