Strategic Action Plan 2025

The Municipality of Brockton created a new action plan solidifying the Municipality’s goals for the next five years and ensuring projects are in line with the community’s priorities.  

Consultations with community groups and residents was conducted using surveys and through focus groups, as well as feedback through our community portal, Build Your Brockton. Bill Winegard of Winegard Municipal Consulting assisted in the process. The action plan built on the framework outlined in Brockton’s strategic plan, Building a Better Brockton, yet was updated to reflect our changing economy and local priorities. The strategic plan was written in 2013, and eight years later, it was time for a refresh.

“Back in 2013, the people and businesses of Brockton did a lot of excellent work to define what’s important to us.  Many of the goals within the four pillars of our strategic plan are as relevant now as they were then; we’re not going to reinvent the wheel,” Chief Administrative Officer, Sonya Watson said. “Brockton still wants to expand the local economy, preserve our heritage, support our cultural and leisure activities, and enable residents to live safe and healthy lives in an affordable community.”

The new action plan translates the broad community goals and strategies from the 2013 plan into specific initiatives for the next four or five years. It took into account changes the community is experiencing, from COVID-19 and labour force challenges, to a robust housing market, aging population and opportunities to draw newcomers from urban areas to a welcoming community such as ours. Staff changes at the municipal office, due mainly to retirements, also afforded an opportunity to review how we can continue to deliver high-quality services efficiently to Brockton residents and businesses. The process creates an action plan that will see concrete, measurable results by 2025 that align with the community’s current priorities.

The Municipality consulted with all stakeholders over several months, and presented recommendations to Council in Spring. Council expects to adopt the 2021-2025 Action Plan by this fall.  The process included two community surveys - one a random sample of households and the other open to all residents. The Municipality also surveyed the business community to determine how to best support them in the wake of the pandemic, through a separate but aligned Economic Development Action Plan.

“What we need now is a series of clear practical actions that will yield measurable results,” CAO Watson said.  “We’ll need not just the Municipality but also our businesses, our community organizations, our agricultural community and Brockton residents of all ages to give us their workable ideas and to help us implement them in the future.”

Residents and stakeholders are encouraged to contact the Strategic Action Plan team if there are any questions or wish to become involved in the process at the contact below.