A New Brand for the Municipality of Brockton
The Municipality of Brockton has launched our new brand, Come home to community.
Our brand story will be communicated in many ways, including through:
- Brand visuals, such as the logo
- Stories and images shared through social media
- The municipal website
- Community publications
- Events and celebrations
- The customer service experience delivered by staff
| The Process |
| The Brockton brand is a product of extensive feedback collected during public consultations with the community. During this process, we conducted six focus groups in three different communities (Walkerton, Cargill and Elmwood) and distributed two rounds of online and print surveys. Over the course of the consultations, we received close to 700 responses from community members, including residents, business owners, Council members and municipal staff. The results of this consultation went into creating a brand story for Brockton, complete with a new logo and tagline for the municipality. |
| The Brand Story |
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The purpose of a municipal brand is to reflect our identity and clearly communicate what sets us apart from the rest of the world. So what is the Brockton story? It’s a combination of all the voices that came together to share what Brockton means to them. It goes like this: Whether you’re a newcomer or a long-time resident, a visitor or just passing through, Brockton feels like home. Brockton is where generations of people come together to play, celebrate and enjoy life. It’s where fresh air, sparkling rivers and stunning landscapes provide endless outdoor enjoyment. And where unique urban shops, booming agri-business and state-of-the-art innovation combine to bring you a little bit of everything. Best of all, Brockton is a spirit of caring and kindness. It’s a friendly hello and helping hand when you need it the most. Call it home – or home-away-from-home. Either way, we’re delighted to have you. |
| The Tagline: “Come home to community” |
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The most frequent message we heard from residents during the brand consultations was around the spirit of community they feel in Brockton, both in their day-to-day lives and during times of need. Brockton is home to committed community builders, a supportive small business community and regular activities, celebrations and festivals that bring people together. Residents are proud to call Brockton home, whether they have lived in Brockton their whole lives or grew up here and chose to return as adults. The idea of “coming home” is also central to our homecoming celebration, a regular event that brings friends together because Brockton holds a special place in their hearts. Even for those who aren’t from here and are visiting our community, Brockton immediately feels like home. As a travel destination, it offers a reprieve from the hectic pace and anonymity of city life. |
| The Logo |
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The Municipality of Brockton logo is an important communication tool that contributes to the municipality’s overall image and identity. It appears in multiple forms and media, including on stationery, advertising, brochures, application forms, website graphics, municipal signage and more.
The three-colour Brockton logo represents the unique defining features of Brockton’s economy, culture, geography and heritage.
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The Video |
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Brockton is a place where you can put down roots in a safe, welcoming and affordable community with top-notch schools, child care, health facilities and government services. It's a place where caring and kindness are part of our day-to-day life, where you can gain the sense of belonging you crave, and deserve. An inclusive community of many generations and interests nestled in the rolling countryside of the Saugeen and Teeswater rivers, we offer programs, activities and events for people of all ages, plus a thriving downtown core in Walkerton. We are a hard-working bunch, but we take our fun very seriously! The Municipality launched the Brockton Video on March 27, 2019. |
| Reports and Documents |
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