Print Icon  

Branding Brockton


Brockton Branding Initative

The Municipality is in the process of developing a strong and effective brand that will clearly profile the Municipality of Brockton as a standalone entity. In accordance with the 2018 budget eSolutions Group has been contracted to conduct a Brockton branding strategy that will include development of a new Corporate logo. Together the community will be developing key messages that will be used in the branding delivery, including wording that depicts the ‘feeling’ of Brockton. The brand positioning will communicate the flavour of the community, with a focus on creating a new, fresh brand for Brockton. The key messages will also ensure that key locations within Brockton (Walkerton, Cargill, Chepstow, Pinkerton, Riversdale, Elmwood and the lake communities) are represented.  

The brand will be created in consultation with individuals from all areas of the community, municipal staff, Council members and local business owners.

The Brockton Branding Initiative will develop a transitional brand used to communicate Brockton as a place to live in, invest in, move to or visit.

Have Your Say

Thank you for voting on Which Logo Best Represents Brockton! Voting is now closed. The results will be announced at the end of June.

Which Logo Best Represents the Municipality of Brockton?

Concept 1


Concept 2



brockton logo concept 1

Brockton logo concept 2

The Municipality of Brockton is creating a new brand to help unite the community and drive tourism, relocation and investment. As a result of the findings we collected during our community consultations in April, the Municipality has designed two logo concepts to represent the new Brockton brand. We are seeking feedback from community members to help make the final decision. Our new logo will help Brockton grow today and into the future. Have your say below!

All Brockton residents had an opportunity to vote on the logos between June 4 and June 13.

Voting online through our Logo Concept Community Consultation Survey is now closed.

Paper Surveys were be sent by letter mail to each household in Brockton. Paper surveys were dropped off to any of the following locations:

Drop Off Locations:

  • Walkerton Community Centre/Arena (290 Durham St. W., Walkerton)
  • Cargill Library (1012 Major St., Cargill)
  • Elmwood Resource Centre (St. John’s Lutheran Church) (12 Dirstein St. S., Elmwood) 
    *Only Open June 7, 2018 - 3:00 to 7:00 p.m.
  • Walkerton Library (235 Durham St. E., Walkerton)
  • Municipal Office 8:30 a.m. - 4:30 p.m. or After Hours Drop Box (100 Scott St., Walkerton)

Community Consultation Survey

  • What do you think makes Brockton a great place?
  • How would you describe Brockton in just a few words?
  • How would you convince someone that Brockton is a great place to live in just 30 seconds?

Community Consultation Surveys were available online and distributed to residents in April to gain public feedback for those unable to attend the Community Focus Groups. We thank everyone who participated in this exercise

Community Focus Groups

Additional Community Focus Groups were held on Tuesday, April 24, 2018 in Elmwood and Cargill for residents to provide feedback as well as provide their comments through the Community Consultation Survey.

Community Focus Groups were held on Tuesday, April 3, 2018 at the Walkerton Legion (505 Scott Street). In these sessions eSolutions Group led participants through exercises that explored what makes Brockton a great place to live, work and play. The themes that came out of these sessions will be used to develop the new brand for Brockton.

Reports and Documents